In Adwords Quality champs Scores will be for a while explained by a subscore on three factors: Expe

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Who runs major campaigns in Adwords is familiar with the phenomenon Quality Score. The illustrious performance indicator that shows how Google considers you as an advertiser for relevant searches has always been shrouded in mystery.
Quality Score (QS for freaks) is important. It can make or break Adwords campaign. The score is in fact linked back to your Ad Rank, and thus has a strong influence on your final CPC and position in the paid search champs results.
Many large advertisers and agencies are therefore aimed to get. QS as high as possible The white paper today that Google has published on the Quality Score is a must-read for anyone who is serious about Adwords.
Quality Score has always been a somewhat elusive metric in Adwords; we know that it is affected by the CTR of keywords and ads, the quality of the landing page and various relevance champs factors. How well does your ad in to your keyword, and how does your landing champs page in this picture?
Though we know that these are matters that play a role in determining the metric continues to optimize the Quality Score a tricky business. You can have the best boy in the class, a 10 is never guaranteed. A recipe that always yields the highest Quality Score I have not found in any case.
More interesting that Google today would lift a corner of the veil and a white paper on QS publishes, aptly Settling the (Quality) Score (pdf) called. The idea that QS serves as a guide for optimization and should not be seen as all-determining factor is central to the whitepaper. According to Google, you can better focus on the satisfaction of your visitor than QS focal point. Focus on 'the big three'
The message from Google is that QS should be as an indicator of where the greatest champs improvement of your campaign and website are used. When you improve those pain points you will, at least according to Google, a more satisfied visitors and ultimately deliver a better performing Adwords campaign.
In Adwords Quality champs Scores will be for a while explained by a subscore on three factors: Expected CTR, Ad Relevance and Landing Page experience. At each of these points you can "Average" or "Above average" score. Advertiser as 'Below average' By focusing on the things that are seen as "Below Average" Initially the fastest progress champs can be made.
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